J | Avello

Partly Art, Partly Starving. Internationally Published Fashion, Beauty and Commercial Photographer. Maverick. And Big Dreamer.

www.jenniferavello.com
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A Collection of thoughts, inspiration, and original work by photographer Jennifer Avello
Partly Art, Partly Starving

I keep forgetting the power of the image. I always have to remind myself that the photographs I see and even the photographs I create are not real. You can never trust a photographer. I think that is why I am always doing these side projects that focus on the fabricated beauty within the fashion industry as well as just within photography in the twenty first century. I too, am fascinated by the fabricated, made up, stylized, world of creating your own reality within an image through the digital world. But I am constantly reminding myself of this false sense of reality by studying the effects of this altered and unattainable perfection we all seem to lust for. Through whatever means it may be, I am just trying to wrap my head around it all and study human behavior and the human mind. I am in no way trying to change what the fashion/beauty industry has built nor am I really passing judgment since I too am practicing the art of fabrication. As an artist, I can only create; learn from it and recreate. But even with how much time, effort, and thought I put into creating these elaborate photographs I still too am lost within them. I seem to forget the before image and focus on the afters.